Nourished 2012; Friday April 13th in Chicago, IL
Early Morning Session: 7:00 am – 8:00 am
Start the day off by nourishing your mind, body, and soul with an early morning yoga stretch. If you’ve never done yoga before, that’s perfectly ok. The session is geared for all levels of experience. Please bring a yoga mat or a towel.
Breakfast is available for purchase from 6:30 am – 10:00 am
Registration: 8:00 am – 10:30 am
Keynote Welcome & Session 1: 8:45 – 10:00 am
Creating a Strong Blog Brand with Mary Fran Wiley
You work tirelessly to develop great content and recipes, but does your blog stand out in a crowd? Learn from accomplished graphic design artist Mary Fran Wiley how to create or enhance your blog brand so that it’s memorable and communicates with readers.
In this session, Mary Fran will walk through the creation of a brand identity from start to finish. She’ll teach you how to choose a catchy name, create an identity, choose the best colors and fonts, and tweak a basic template to match your brand.
Publishing Your Work: Traditional & Non-Traditional Approaches with Peter Bronski and Kim Koeller
Thinking about writing a book or creating an app but not sure of the best way to go about it? Join Peter, from No Gluten, No Problem, and Kim, from Gluten-Free Passport, as they share their secrets to success in the publishing world through both traditional and non-traditional means. They’ll explore the pros and cons of printed books, e-books, and apps to help you decide which route is best for you.
Session 2: 10:00 am – 11:00 am
Savvy Recipe Development with Karen Morgan
Do you struggle to get your recipes to sing with perfection? Come learn how to optimize the quality of your gluten free recipes from seasoned pro, Karen Morgan, of Blackbird Bakery. She will walk you through the recipe development process and how to best get people to notice your hard work.
This will include mapping out your monthly planning schedule, recipe research and development, understanding the characteristics of gluten free ingredients so you get the best taste, texture and appearance, the five pillars of gluten free baking, the importance of keeping a working recipe journal so you can track your successes and failures, and how to make your failures work in your favor.
Sinlessly Delicious Photography; An Advanced Course with Susan Voisin
It’s no secret that food blogs with beautiful photos attract more readers, but how can you shoot magazine-quality photos and still get dinner on the table before it’s ice cold? Susan Voisin of FatFree Vegan Kitchen will explain how to set up a home studio, work with your camera’s advanced modes, and use editing software to enhance your images. She’ll show you how small changes in styling, lighting, and composition will elevate your food photos from humdrum to “Yum!”
Break Session: 11:00 am – 11:30 am
Sponsored by San-J: While on your break, enjoy Asian hummus and gluten-free crackers.
Select presenters will be available to sign books at the book table.
Session 3: 11:30 am – 12:30 pm
Unconventional Food, Mainstream Appeal: Beyond Gluten-Free with Ricki Heller and Carolyn Ketchum
Does your blog deal with food restrictions beyond the normal gluten-free diet? Let Ricki from Diet, Dessert, and Dogs and Carolyn from All Day I Dream About Food show you how they’ve overcome the challenge of cooking and blogging with specialty diet foods and hard-to-find ingredients. You’ll also learn ways to draw a mainstream audience and how to best engage your target market.
Maximize Your Brand Partnerships with Anne Lee and Lauren Lucille Vassar
Based on the success of the YouTube series “Better Without – Your Guide to a Gluten-Free Life” Anne Lee, Director of Nutritional Services from Schar and Lauren Lucille Vassar, The Celiac Diva, will share their insights, tips, and recommendations for getting the greatest potential out of your brand partnerships.
Lunch: 12:30 pm – 2:00 pm
Join us for a gluten-free lunch provided by Nourished FBC and local restaurants with gluten-free menus. Enjoy a sampling of the local gluten-free fare while relaxing with old friends and meeting new ones. All food will be gluten-free. Each dish will be labeled with allergen information for safety.
Session 4: 2:00 pm – 3:00 pm
Food Photography Made Simple with Cara Lyons
A picture is worth a thousand words, and in the case of a food blogger, it can make or break your readers’ decision to cook your recipe and return for more. Let Cara Lyons, from Cara’s Cravings, show you how to take pictures that do justice to your food that convey the tastes and textures you’ve created through rigorous effort in the kitchen.
Cara will walk you through each step of the photo shoot, from initial plating and styling, lighting and effective camera setting, and enhancing your shots via post-editing. If you’re a blogger with a day job, taking pictures at night, after natural lighting options are long-gone Cara will show you how you can still achieve drool-worthy photos.
Get Press! Making the Media Notice You with Silvana Nardone and Cybele Pascal
Have you ever wondered what grabs the attention of magazine editors and other media? Silvana Nardone. editor-in-chief of Easy Eats magazine and author of Silvana’s Kitchen, will teach you how to make yourself stand out in an increasingly competitive crowd. Cybele Pascal, the ultimate authority for allergen-free living, will share how she’s been able to capture the attention of major media such as Martha Stewart, Food Network, and Good Housekeeping. They’ll cover topics such as what makes a newsworthy event, how to approach the press, best ways to connect with editors and reporters, and how to become a reliable media source.
Session 5: 3:00 pm – 4:00 pm
The Art of Food Writing with Dianne Jacob
There’s more to food blogging than great recipes. Drawing in your readers with stories and strong writing creates a loyal following. In this session, nationally-acclaimed author Dianne Jacob shows you how to evoke emotion and responses, improve the quality of your prose, and strengthen your voice and storytelling.
How to Grow Your Blog Through Social Media with Melissa Jennings and Suzanne Florek
Explore how to take your blog to the next level through social media with Melissa Jennings from StockPiling Moms. This session will cover Facebook, Twitter and Pinterest. You will learn how to grow your community through social media and take your blog to new heights. We will also share how Salty Fig, an online community founded by Suzanne Florek designed to collect, organize ,and share recipes can be utilized as a useful tool in social media.
Break Session: 4:00 pm – 4:15 pm
Sponsored by thinkThin: Enjoy thinkThin’s naturally delicious, high quality energy snacks.
Select presenters will be available to sign books at the book table.
Closing Keynote Session: 4:15 pm – 5:00 pm
Nourishing Others Through Food with Cybele Pascal
We all have one thing in common – a commitment to nourishing others through food. Cybele Pascal, from Cybele Pascal Allergen-Free Cuisine, will share her inspirational journey in the world of allergen-free food and how she’s built an entire career based on her passion for feeding those she loves food that creates health and nourishes the both the body and soul.
Nourished Happy Hour: 5:30 pm – 6:30 pm
Taste some of the best gluten-free food on the market today while you unwind from the day. Relax and catch up with friends. Chat with the brilliant people behind some of our most loved gluten-free brands. Enjoy yourself and be Nourished.
Note: Sessions are subject to change without notice.